Episode 5 · Mathias Ihlenfeld
13 Bikes to $100 Million, The Hidden Cost of Success
He sold 13 bikes in year one and built woom in the USA. Then he learned what success costs, and what really matters.
with Mathias Ihlenfeld · Oct 15, 2026 · 1 h 4 min
A Hindi audio track is available on many episodes. On YouTube, go to Settings › Audio track › Hindi.
Summary
He sold 13 bikes in year one and built woom in the USA. Then he learned what success costs, and what really matters.
Key takeaways
- From 13 bikes in year one to $100 million in company sales
- Taking risks when everyone says it won't work
- Building a company with the right people and culture
- Why money and success don't guarantee happiness
- The hardest decisions and biggest lessons of his life
- Purpose, and finding fulfillment beyond work
The $100 million in the title refers to the company's sales.
Clips from this conversation
Mathias Ihlenfeld
The Biggest Mistake of My Life Became My Biggest Gift
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I Stopped Watching the News. Here's What Changed.
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“What Are Our Values?” The Question That Caught a CEO Off Guard
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Why Was I Working 24/7 for 10 Years? The Honest Answer
Mathias Ihlenfeld
Everyone Said It Won't Work. Year One: 13 Bikes.
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